I prefer the term “pouch” to describe a bag that contains wine, rather than a “bladder,” don’t you? I mean, if you say, “wine bladder”. . . who knows what you’re talking about? I don’t even want to go there with wine bladder. I’m sticking with pouch, or more likely wine-bag in a box.
I'm following up on wine bags, pouches, bladders like I told you I would. Some feel it is the next trend in sustainable packaging. Wine is in a plastic bag with a spigot, and the bag is in the box. Why does this bring sustainability credentials for packaging, you may wonder. The box and bag are lightweight, and lightweight is good because heavy shipping causes more energy to be consumed in transport and therefore more emissions. Owing that most U.S. wineries are on the west coast, and the majority of our wine is consumed east of the Mississippi, wine shipping can cause a notable carbon footprint. As an industry, wine producers are now beginning to address reducing their carbon footprint.
They say the idea for packaging beverages in bags came out of Australia in the 1960’s. We know, don’t we, that wine and other liquids were packaged in goatskin bags centuries before that. But, putting a spigot on a bag and putting the bag into an easily stackable box, that innovation did hit the streets in the 1960’s coming from down under.
I do remember buying milk in a box for a time in the ‘60s. It fit conveniently into our small refrigerator, but the invention had a short run in the U.S. In Europe, however, it gained momentum. This I learned at the 2007 Sustainability in Packaging Conference last spring. It appears that beverage pouches may be the future.
Here are some factoids I gathered while looking into wine-in-a-box:
- For dinner wines that are intended to be consumed within a year, aging in a bottle isn’t a major factor.
- Boxed wine can be kept longer after opening, up to four weeks, compared to a day or two for bottled wine.
- The US is poised to become the world’s largest wine market
- A standard wine bottle holds 750 milliliters of wine and generates about 5.2 pounds of carbon-dioxide emissions when it travels from a vineyard in California to a store in New York. A 3-liter box generates about half the emissions per 750 milliliters.
Here is a tidy and fun You Tube video of a couple of guys who call themselves Lab Dads evaluating a few boxed wines.
Info on the next Sustainability in Packaging Conference can be found at:
http://www.sustainability-in-packaging.com










